I am gorgeous® is the world’s first exclusively all-inclusive premium hair care line, made from the same top-shelf ingredients as the most expensive hair care brands - at a more accessible price.

Each I am gorgeous® product was painstakingly crafted to suit all hair types, textures and styles. From the premium ingredients to the uplifting design, each I am gorgeous® product was intentionally designed to serve as a daily reminder to all women that they are gorgeous—and will serve as an awakening of faith in themselves. Fine to coarse, treated to natural, curly to straight, each protein-rich and moisturizing miracle in a bottle works to protect, strengthen and nourish women’s hair and their souls.

It’s our sacred mission to help restore one's sense of beauty and self-worth. I am gorgeous® exists to empower women to posses their own beauty and strengthen their self-esteem through products that make them feel as beautiful as they already are.

Every time someone picks up one of our products, they are also helping put the power back into the hands of someone in need. I am gorgeous® founder George Gonzalez witnessed first-hand how domestic violence threatened to take his mother Kay’s power away... and how her strength overcame.

10% of all net profits go directly to organizations that support victims of domestic and intimate partner violence.

Free of Parabens, Dyes, and Lanolin.

Never tested on animals, made in the USA, and safe for ALL hair types!

  • I am gorgeous® Texture Spray provides weightless lift for a fresh, clean texture and a long-lasting, effortless look.

    For all hair types

    Light hold

    Adds volume

    Clean texture

    Strengthens

    Nourishes

  • I am gorgeous® Styling Cream protects all hair types from heat and provides gentle hold for freshly-washed hair. Picture-perfect for silky smooth blow-outs or fabulous curls.

    For all hair types

    Heat protection

    Gentle hold

    Smooths

    Defines

  • I am gorgeous® Hair Oil nourishes for softer, stronger, healthier hair. More shine, less frizz. A versatile product, use it to condition, style and finish—gorgeous, every time.

    For all hair types

    Strengthens

    Smooths frizz

    Adds shine

    Nutrient-richDescription text goes here

  • I am gorgeous® Finishing Paste adds texture, giving you that piecey look everyone adores. Get soft, flexible hold and lively shine that will leave you feeling gorgeous.

    For all hair types

    Light hold

    Adds shine

    Defines curls

    Frizz-free